The Post That Changed My Career
A LinkedIn post got me a job offer I never applied for, at a company that didn't know my resume existed. Here's exactly what happened.
I call LinkedIn a serendipity manifestation engine. It's one of the best platforms out there for creating your own luck, and posting on it quite literally changed my career.
Here's the story.
After 18 years in operations and RevOps roles, I was invited to interview for a Director of RevOps position, a role that lined up perfectly with my background. Straightforward enough.
But partway through the interview, the CMO said something I didn't expect:
"I have something else I think you'd like to do even more. We're looking to build an employer brand and talent marketing function, and with your sales ops and brand marketing experience, I think you'd crush that role."
I was flattered, but confused. "I have no brand marketing experience," I told him.
His response: "Sure you do. I've been following you on LinkedIn for six months and have seen all I need to see. If you do for us what you've done for yourself there, you'll do great."
I couldn't quite believe it. Was I really being handed the opportunity to pivot into something I was genuinely passionate about, and get paid more to do it, simply because of what I'd been posting?
If I'd applied for that role through normal channels, a recruiter screening resumes would have rejected me on the spot. My resume said "RevOps." It didn't say "brand marketing." But my LinkedIn activity told a different story, one a recruiter scanning keywords would never have found.
I took the job. Two years later, the company was acquired for $1.2B. And eventually, I started my own personal brand strategy practice, built on the same principle that got me there in the first place.
That's the part most people miss about LinkedIn: it's not just a place to look for opportunities. Done consistently, it's a place where opportunities find you, ones you'd never have known existed otherwise, and ones a traditional resume could never surface.
This works whether you're a founder building a company, an employee building a career, or anyone trying to get noticed for what they're actually capable of, not just what's on paper.
The question worth asking yourself: are you giving the world enough signal to manifest that kind of serendipity?
Originally posted on LinkedIn, read it here
Hi5,
LD 🌶️
