Posts on building an authentic personal brand -- how to develop your voice, grow an audience, create content that resonates, and build credibility both online and with AI search tools. Covers strategy, mindset, and practical tactics for individuals and founders.
Personal Branding
A post of mine got picked up by one of those subreddits dedicated to mocking people who post on LinkedIn. Honestly, the reaction surprised me. A lot of the comments were supportive, people defending the post, or just saying they appreciated it. There was some snark too, sure, because that&
Personal Branding
A while back, the Editor-in-Chief of Entrepreneur Magazine sat down with LinkedIn's Editor-in-Chief and Director of Product for a conversation about how the platform's algorithm actually works, and it was one of the more candid things I've seen anyone at
Personal Branding
If you're newer to LinkedIn: welcome. It's a genuinely great place to build something, but there are a few traps worth knowing about before you fall into one. The most common one: engagement pods. For the uninitiated, a pod is a group of people who agree
Personal Branding
"How I grew from 0 to 50K followers in 6 months." "How I built a six-figure business while sleeping." "Steal my hooks and templates if you want to be rich." Enough already. What LinkedIn actually needs is more people talking honestly about what
Personal Branding
There's a piece of advice you'll hear constantly if you spend any time thinking about LinkedIn: don't post more than once a day. And if you do post multiple times, space them out by at least a few hours, or you'll cannibalize
Personal Branding
Building a personal brand is more than just posting content. That part's important, but there's something more important that most people overlook entirely: commenting. Here's the thing about posting. You write something, you hit publish, and from that moment on, you have zero control
Personal Branding
In January 2020 I published a post predicting LinkedIn would become a hub for personal and professional content. Five years later, here's how that bet played out.
Personal Branding
Four pillars that make personal branding on LinkedIn actually work: profile, feed, content, and system. Here's how to build all four.
Personal Branding
LinkedIn isn't a billboard. It's a signal-processing machine, and the signals flow both ways. Here's how to make it work for you.
Personal Branding
A LinkedIn post got me a job offer I never applied for, at a company that didn't know my resume existed. Here's exactly what happened.