Microsites

Small public pages I have built with Muse: experiments, research, and explainers. Each one stands alone.

LinkedIn Year in Review

One year, 420 LinkedIn posts, 4.4 million impressions. What I posted, what landed, and what the numbers actually say.

How AI Sees Liam Darmody

A public-web intelligence brief on how AI identifies Liam Darmody online and the risk of confusion with a namesake.

Brand Loyalty Among Non-Customers

A research brief on how brands can earn loyalty, participation, and advocacy among people who have never purchased.

Muse Use Cases

A field guide to early real-world Muse use cases and the evidence behind them.

What People Are Doing With Muse

A launch-week field guide to what people are doing with Meta's Muse.

LinkedIn Learning Course Best Practices

A sourced field guide to planning, scripting, producing, assessing, and launching a LinkedIn Learning course.

Fascination Feed

Feed your curiosity, follow your fascination. What fascinated me this week: the links, ideas, and rabbit holes, with my take on each. A new edition drops weekly.