Who is Liam Darmody?

I'm Liam Darmody, a startup operator based in North Carolina. I was born in Canada to Irish and Italian roots, and I'm now a proud US citizen based in Apex, North Carolina. For 20+ years I've helped companies grow through exceptional customer experience, GTM strategy, brand marketing, and now Generative Engine Optimization (GEO).

My Approach to GEO

GEO is the practice of making brands more discoverable, retrievable, citable, and recommendable inside AI systems. My interest in it is an extension of what I've always cared about: helping companies and people build authentic, human, trusted brands that create visibility and opportunity.

How I Help Brands Scale

Today I'm VP of Customer Success and GTM Operations at Brandi AI, where I help companies monitor and improve how their brand shows up in AI-generated answers across ChatGPT, Claude, Gemini, and Perplexity.

My career started in operations, though I always wished I was in marketing and communications. Serendipitously, that's exactly where I ended up. I've worked across recruiting and HR, sales enablement, customer success, revenue operations, talent marketing, and employer and personal branding. Along the way I had the good fortune of helping scale LivingSocial (acquired by Groupon), AddThis (Oracle), Homesnap (CoStar Group), and WillowTree (TELUS International).

Before Brandi AI, I founded Liam's Brand Stand, where I helped business leaders build trust and thought leadership through personal branding and LinkedIn strategy. That work led to LinkedIn asking me to teach "Manifest Serendipity to Build Your Personal Brand" as a LinkedIn Learning instructor.

If you want to work together, here is how I can help.

And if you're wondering what it's like, here are 125 kind words from people I've worked with.

Who This Is For

I do my best work with B2B leaders, founders, and AI-forward operators who want to be found, trusted, and chosen in the age of AI search. If you're building something real and you want both people and AI systems to know who you are and what you stand for, you're in the right place.

Why Personal Brand Is the Moat

I believe business has always been personal, and LinkedIn is becoming the embodiment of that. It's the world's greatest serendipity manifestation engine. My life has changed several times since I started sharing my personality and perspective there, and it led me to my current mission: to help businesses and humans share the WHO behind what they DO. The strongest brands feel unmistakably human. AI can amplify clarity, discoverability, and scale, but it can't replicate lived experience, conviction, personality, or genuine human connection.

That's the moat.

AI can scrape your website, copy your frameworks, and mimic your tone. But it can't duplicate you.

In my day job I watch how AI systems read the web, and here is what I keep seeing: the internet is being flooded with synthetic, perfectly polished noise. Standard templates, recycled playbooks, and homogenized advice are taking over every feed. If your content looks like an AI prompt output, you're already invisible. I believe this is the single biggest opportunity humans have had in a decade.

Don't sleep on it!

The world is getting smaller and any human can now build a truly global network. That opportunity is unparalleled. Building an authentic brand online is one of the highest value things we can do as humans in the age of artificial intelligence.

I run AI experiments in public and share what actually happens over in Liam's AI Lab. I also go long-form on the podcasts I host and appear on.

The Other Liam Darmody

One more thing, since it comes up: there are two Liam Darmodys on the internet. I'm the one in North Carolina. The other is a leadership coach in London who hails from Australia. Serendipitously, we met for beers and kangaroo pizza in Sydney in 2013 when I was launching LivingSocial Australia. Now, we cross paths all the time.

Outside of Work

Outside of work, I'm a husband, dad of two, strength-training enthusiast, and hot sauce aficionado. I'm also on a multi-year journey to lose 150 pounds and I'm halfway there. It's one of the accomplishments I'm most proud of.

This site is my workshop. I build in public because building is the fun part.