20 years in ops. 6 years building a personal brand on LinkedIn from scratch. 49K+ followers, zero engagement pods, zero shortcuts. Personal brand nerd, AI visibility strategist, and hot sauce aficionado. 🌶️
Personal Branding
A post of mine got picked up by one of those subreddits dedicated to mocking people who post on LinkedIn. Honestly, the reaction surprised me. A lot of the comments were supportive, people defending the post, or just saying they appreciated it. There was some snark too, sure, because that&
Personal Branding
A while back, the Editor-in-Chief of Entrepreneur Magazine sat down with LinkedIn's Editor-in-Chief and Director of Product for a conversation about how the platform's algorithm actually works, and it was one of the more candid things I've seen anyone at
Personal Branding
If you're newer to LinkedIn: welcome. It's a genuinely great place to build something, but there are a few traps worth knowing about before you fall into one. The most common one: engagement pods. For the uninitiated, a pod is a group of people who agree
Personal Branding
"How I grew from 0 to 50K followers in 6 months." "How I built a six-figure business while sleeping." "Steal my hooks and templates if you want to be rich." Enough already. What LinkedIn actually needs is more people talking honestly about what
Personal Branding
There's a piece of advice you'll hear constantly if you spend any time thinking about LinkedIn: don't post more than once a day. And if you do post multiple times, space them out by at least a few hours, or you'll cannibalize
Personal Branding
Building a personal brand is more than just posting content. That part's important, but there's something more important that most people overlook entirely: commenting. Here's the thing about posting. You write something, you hit publish, and from that moment on, you have zero control
Business Innovation
A few weeks ago I was running late for my daughter's birthday party because a coffee order took twenty minutes longer than it should have. Not because anyone was being lazy or careless. Every single person behind that counter was working as hard as they could, the entire
Business Innovation
I turned 40 this year, and despite telling myself it's just a number like any other birthday, I couldn't help but reflect on it more than usual. There's something about reaching the crest of a particular hill that makes you want to look back
AI & GEO
Typing was the last barrier between a question and an answer. AI voice interfaces are quietly eliminating it, and that changes everything about how people search.
Personal Branding
In January 2020 I published a post predicting LinkedIn would become a hub for personal and professional content. Five years later, here's how that bet played out.
Personal Branding
Four pillars that make personal branding on LinkedIn actually work: profile, feed, content, and system. Here's how to build all four.
Business Innovation
Leaving a stable corporate career for entrepreneurship means giving up a ladder for a leap of faith. The uncertainty doesn't go away. You just get better at sitting with it.