Manifesting Serendipity on Linkedin

My buddy Casey Rickey🖌️ shared a great post today about how there’s no single Linkedin advice that works for all. Anyone who tells you so is lying to you.

Your LinkedIn experience & strategy should be deeply personal to your interests and objectives.

I started hanging out here in 2020 strictly because I enjoyed the conversation and community.

I was a W2 employee at the time and not selling anything. I can remember some people would say “what’s your niche? Your content is all over the place” and was always slightly bewildered by that because I had no idea the extent to which people market their businesses and sell services here.

I had no “strategy.”

I just fed my curiosity, followed my fascination, and engaged in conversation with others doing the same.

Then I realized the power of this platform for real.

A CMO reached out to me to ask if I wanted to launch an employer brand/talent marketing team at their company.

“I don’t even have the words Brand and Marketing on my resume… what makes you think I have what it takes?” I said.

“I’ve followed you on Linkedin for months. Seen all I need to see. I think you’re perfect for this,” he replied.

After 15 years in operations thinking I “should have been in Marketing” but worrying I’d have to start over (which I couldn’t afford to do), an opportunity to pivot fell right into my lap.

Not only was I getting a crack at the marketing bat, I didn’t even have to take a paycut to do so.

How wild is that?

I took the job and 2 years later, we were acquired for $1.2B, giving me the runway to start my own consultancy teaching others the power of personal branding and Linkedin networking.

The platform can be lifechanging if you use it right.

And I encourage you to be careful who you listen to about how to do that.

There are a lot of people who talk a big game, but it’s all smoke in mirrors and you shouldn’t fall for it.

I tell people all the time that Linkedin is so much more than a job board. It’s so much more than a social media network, too.

Linkedin is a serendipity manifestation machine.

If you’re looking for a partner to help you find YOUR way on Linkedin, I’d love to help.

Hi5,
LD
🌶️