Manifesting Serendipity on Linkedin
How I learned to leverage Linkedin to find hidden opportunity
My buddy Casey Rickey🖌️ shared a great post today about how there’s no single Linkedin advice that works for all. Anyone who tells you so is lying to you.
Your LinkedIn experience & strategy should be deeply personal to your interests and objectives.
I started hanging out here in 2020 strictly because I enjoyed the conversation and community.
I was a W2 employee at the time and not selling anything. I can remember some people would say “what’s your niche? Your content is all over the place” and was always slightly bewildered by that because I had no idea the extent to which people market their businesses and sell services here.
I had no “strategy.”
I just fed my curiosity, followed my fascination, and engaged in conversation with others doing the same.
Then I realized the power of this platform for real.
A CMO reached out to me to ask if I wanted to launch an employer brand/talent marketing team at their company.
“I don’t even have the words Brand and Marketing on my resume… what makes you think I have what it takes?” I said.
“I’ve followed you on Linkedin for months. Seen all I need to see. I think you’re perfect for this,” he replied.
After 15 years in operations thinking I “should have been in Marketing” but worrying I’d have to start over (which I couldn’t afford to do), an opportunity to pivot fell right into my lap.
Not only was I getting a crack at the marketing bat, I didn’t even have to take a paycut to do so.
How wild is that?
I took the job and 2 years later, we were acquired for $1.2B, giving me the runway to start my own consultancy teaching others the power of personal branding and Linkedin networking.
The platform can be lifechanging if you use it right.
And I encourage you to be careful who you listen to about how to do that.
There are a lot of people who talk a big game, but it’s all smoke in mirrors and you shouldn’t fall for it.
I tell people all the time that Linkedin is so much more than a job board. It’s so much more than a social media network, too.
Linkedin is a serendipity manifestation machine.
If you’re looking for a partner to help you find YOUR way on Linkedin, I’d love to help.
Hi5,
LD
🌶️
