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# Manifesting Serendipity on Linkedin
- URL: https://www.liamdarmody.ai/manifesting-serendipity-on-linkedin/
- Published: 2025-06-20T12:15:01.000Z
- Updated: 2026-07-26T19:04:30.000Z
- Description: How I learned to leverage Linkedin to find hidden opportunity
- Author: Liam Darmody
- Tags: Personal Branding & Linkedin Strategy

My buddy [**Casey Rickey🖌️**](https://www.linkedin.com/in/caseyrickey/?ref=liamdarmody.ai) shared a great post today about how there’s no single Linkedin advice that works for all. Anyone who tells you so is lying to you.

![](https://storage.ghost.io/c/4c/2e/4c2ec722-2bd5-4a69-ad93-121c6c1c3e73/content/images/2026/06/7e1544ea-f222-4f6a-a6aa-0ba900ebcdd3_1096x532.png)

  
Your LinkedIn experience & strategy should be deeply personal to your interests and objectives.

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I started hanging out here in 2020 strictly because I enjoyed the conversation and community.  
  
I was a W2 employee at the time and not selling anything. I can remember some people would say “what’s your niche? Your content is all over the place” and was always slightly bewildered by that because I had no idea the extent to which people market their businesses and sell services here.  
  
I had no “strategy.”  
  
I just fed my curiosity, followed my fascination, and engaged in conversation with others doing the same.  
  
Then I realized the power of this platform for real.  
  
A CMO reached out to me to ask if I wanted to launch an employer brand/talent marketing team at their company.  
  
“I don’t even have the words Brand and Marketing on my resume… what makes you think I have what it takes?” I said.  
  
“I’ve followed you on Linkedin for months. Seen all I need to see. I think you’re perfect for this,” he replied.  
  
After 15 years in operations thinking I “should have been in Marketing” but worrying I’d have to start over (which I couldn’t afford to do), an opportunity to pivot fell right into my lap.  
  
Not only was I getting a crack at the marketing bat, I didn’t even have to take a paycut to do so.  
  
How wild is that?  
  
I took the job and 2 years later, we were acquired for $1.2B, giving me the runway to start my own consultancy teaching others the power of personal branding and Linkedin networking.  
  
The platform can be lifechanging if you use it right.

And I encourage you to be careful who you listen to about how to do that.  
  
There are a lot of people who talk a big game, but it’s all smoke in mirrors and you shouldn’t fall for it.

I tell people all the time that Linkedin is so much more than a job board. It’s so much more than a social media network, too.

***Linkedin is a serendipity manifestation machine.***  
  
If you’re looking for a partner to help you find YOUR way on Linkedin, I’d love to help.  
  
Hi5,  
LD  
🌶️

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